Redwood wanted to talk to specifiers, to remind them of the (obvious) benefits of using redwood.
“What the hell is a specifier?” you’re probably asking. In non-industry speak, they’re the people that choose what kind of materials are used during builds. Think general contractors, architects, and engineers.
Through hyper-specific media buys in targeted publications, we reminded specifiers that when it comes to building materials, redwood is the obvious choice. (Lürzers Archive agreed.)
We also brought our Redwood-loving character Stan The Specifier to social media with quick-turn comics. Here are a bunch of my favorites.
LÜRZER’S ARCHIVE Issue 6/2017
SR. CW Phil Fattore
CD Todd Eisner
ECD Jamie Barrett