Redwood wanted to talk to specifiers, to remind them of the (obvious) benefits of using redwood.

“What the hell is a specifier?” you’re probably asking. In non-industry speak, they’re the people that choose what kind of materials are used during builds. Think general contractors, architects, and engineers.

Through hyper-specific media buys in targeted publications, we reminded specifiers that when it comes to building materials, redwood is the obvious choice. (Lürzers Archive agreed.)