CBS came to us to help launch their new 24/7 streaming sports network. It’s free coverage dedicated to scores, news, and highlights—not hot takes or talking heads.

So, how do you sell sports coverage without all the extra fluff? You know, the way it used to be? Like you used to sell anything else, of course.

We let viewers know that CBS Sports HQ is the most tingly, full-bodied, absorbent, and fast-acting sports coverage you can find.